Key Insights into R K Swamy's Initial Public Offering
About IPO
R K SWAMY IPO combines a fresh issue and an offer for sale, targeting a total raise of ₹423.56 crores, with shares priced between ₹270 to ₹288. The IPO aims for a mix of institutional, retail, and non-institutional investors.
IPO Details
The IPO is scheduled from March 4 to March 6, 2024, offering a total of 14,706,944 shares, with a face value of ₹5 per share. Listing is planned on BSE and NSE.
Company Background
Established in 1973, R K SWAMY Limited focuses on integrated marketing communications, including digital marketing, leveraging data analysis, market research, and syndicated studies.
Product Portfolio
The company offers a range of marketing services, with significant digital initiatives across various media. It has executed over 818 creative campaigns and processed over 97.69 TB of data in FY2023.
Market Presence
R K SWAMY has a strong presence with a diverse client base across industries, operating through 12 offices and 12 field offices across India. It employs 2,391 people and serves significant clients like ICICI, HPCL, and Dr. Reddy's.
Financial Performance
Shows a revenue increase of 22.43% and a PAT rise of 62.34% for the FY ending March 31, 2023, highlighting robust financial growth.
Objective of the IPO
Funds from the IPO are designated for working capital, setting up a digital video content production studio, IT infrastructure development, new customer experience centers, and general corporate purposes.
Promoters
The IPO is promoted by Srinivasan K Swamy and Narasimhan Krishnaswamy, who are instrumental in the company's operational and strategic direction.
IPO Size and Price Band
With a size of ₹423.56 crores, the IPO's price band is set at ₹270 to ₹288 per share, aiming to enhance the company's capital base and facilitate its future growth strategies.
Investment Prospects
The company's strong market position, growth trajectory, and the inclusion in a growing industry segment make it an attractive prospect for investors, though the IPO is considered fully priced.